Salford City Council to create a new waterfront town centre on the Quays. The new development will stand alongside @mediacityuk on the banks of Salford Quays. The city's mayor Paul Dennett said that the development would create a 'landmark destination' for culture, entertainment and media. It will feature an all-weather pavilion and new cafes and restaurants. Once home to the city's docks, the Quays area has been widely redeveloped in recent years and now houses departments of the BBC, ITV, Kellogg's, University of Salford, and many other companies. The plans will open up new jobs in the area and feed investment into ongoing regeneration. The area has also seen a rise in residential dwellings creating a sought after, vibrant neighbourhood community.